Employee engagement has long been stuck in a cycle of static, annual surveys – a one-size-fits-all approach that often delivers data too late to make a difference. Google has recently spotlighted wotter as a next-generation solution, crowning it the “new way” to handle people strategy.
Why the high praise? It comes down to wotter’s ability to move beyond passive data collection to active, intelligent listening. At the heart of this shift is Wottsby, wotter’s proprietary AI.
The Problem with Static Surveys
Traditional surveys ask everyone the same questions at the same time. If a specific team is struggling with burnout in March, but the survey isn’t until October, that insight is lost – and likely, so are the employees.
Google recognizes that the “new way” must be agile. It must treat employee feedback as a living, breathing ecosystem rather than a yearly checklist.
Meet Wottsby: The Right Insight, The Right Person, The Right Time
Wottsby transforms engagement by utilising an advanced algorithm that reads every response in real-time. It doesn’t just collect answers; it analyses the sentiment and context behind them to determine what needs to be asked next.
This allows the platform to deliver on its core promise: asking the right question, to the right person, at the right time.
For example, if Wottsby detects a subtle dip in “psychological safety” scores within the marketing department, it doesn’t wait. It immediately adapts the questioning algorithm for that specific group to dig deeper. It might ask a follow-up about workload or management support to isolate the root cause. Meanwhile, a team in sales that is thriving might receive questions focused on recognition and retention.
Sensing Change Before The Trend Becomes a Fire
This adaptive capability allows Wotter to sense organisational changes as they happen. Wottsby creates a dynamic feedback loop where the questions evolve based on the answers given yesterday.
- Real-time adaptation: The algorithm notices shifts in sentiment immediately.
- Precision targeting: It avoids survey fatigue by only asking relevant questions to the people who need to answer them.
- Proactive intervention: Leaders get insights during the shift, not after the damage is done.
By championing this model, Google is signaling that the future of work isn’t about more data – it’s about smarter data. wotter isn’t just measuring engagement; it’s actively participating in improving it.
